The Mobile Shop


There’s an expert in almost everything. Now there’s one in mobile. Introducing the Mobilist.

In 2017, The Mobile Shop realized it had something the other cell phone companies didn’t – their advisors.

Where most cell phone companies try to sell their customers the most expensive phone and data plan, The Mobile Shop advisors were known for acting in the best interest of their customers, kind of like allies.

To bring attention to this important point of difference, we created the word for an expert in mobile, a “Mobilist”, then we trademarked it, and then we asked consumers to look at mobile in a more friendly way.

Art Director: Jen Szilagyi
Studio: John Forbes




October 2018