The Chevrolet Bolt is back by popular demand and to call out its return we made this cheeky digital OOH at The Well in downtown Toronto.
CDs: David Strasser + Kevin Bélanger
AD: Chen Shang
Accounts: Shayla Bodnar + Susan O'Keefe

"Make the price of gas none of your business."
An at-pump reminder that the price of gas doesn't matter when you're driving a Bolt.
CDs: David Strasser + Kevin Bélanger
AD: Chen Shang
Accounts: Shayla Bodnar + Susan O'Keefe

For this fun print ad, we leaned into super hero/comic book language and look to drive home the fact that Super Cruise hands-free technology makes you feel like you have super powers.
CD: Steven Kim
Designer: Salvador Cortazar
Accounts: Shayla Bodnar + Susan O'Keefe
Strategy: Tyler Maitland

The Equinox makes light work of inclement weather so you can't blame the weather if you need to cancel.
CD: Steven Kim
AD: Chen Shang
Accounts: Shayla Bodnar + Susan O'Keefe
Strategy: Tyler Maitland

The Chevrolet Equinox is made for Canadian winters.
CD: Steven Kim
AD: Chen Shang
Accounts: Shayla Bodnar + Susan O'Keefe
Strategy: Tyler Maitland

Finally, the Wordle word of the day lined up with GMC's first guess.
CDs: David Strasser + Kevin Bélanger